Colorado Beverage Association

Welcome to the website of the Colorado Beverage Association!

Long known and recognized as the carbonated soft drink industry, our members have developed many new product options from bottled water to sports drinks to fruit drinks and fruit juices and continue to provide the classic American carbonated soft drinks. We have become the Colorado Beverage Association to better reflect and represent the wide variety of products that our members produce and provide.

Very few products throughout our nation's history can claim to have enjoyed the prestige of becoming a symbol for our culture and our way of life as have American soft drinks. The trademarks, logos and names of the American manufacturers are known throughout the world. In peacetime and during war, American soft drinks have been an essential part of the culture and the image that our nation's business leaders, citizens and soldiers have taken with them wherever they were asked to go.

Soft drink manufacturing evolved with the American culture, economy and experience. Only a very small number of American products grew from, and with, the industrial revolution and still remain a giant presence in our society. Soft drinks have been one of those few products. Soft drinks, and now the expanded nonalcoholic beverage options, have become some of the few products that provide a common touch point among our citizens. Nonalcoholic beverages cross all cultural, regional, and ethnic lines, and they bring the generations together as families share them during gatherings and reunions.

Americans love variety, and they consume a wide ranging and very diverse number of beverages. According to the most recent statistical information (2003), about 13% of American beverages contain alcohol. The remaining 87% consists of bottled water, carbonated soft drinks, milk, coffee, tea, fruit beverages, sports drinks, vegetable juices, powdered drinks and tap water.

In addition to the varietal types of nonalcoholic beverages, there is also a very wide variety of products within the types. A trip to any supermarket will show a plethora of no-calorie, low-calorie and mid-calorie drinks. There are caffeinated and caffeine-free versions. Classic lines of products have been expanded to include new tropical flavors as well as the widely popular lemon-lime and root beer. New taste combinations are being introduced on a continuing basis, and the consumer can now easily find a nonalcoholic beverage to satisfy his or her taste, the event, the venue, the age group and the type of packaging preferred from traditional aluminum cans to a wide variety of plastic containers.

For more information about what companies produce what brands and products, please go to our Links page and visit the website of the American Beverage Association. To learn more about our members and products, please take advantage of the information and features of our website, and feel free to contact us for more information.

We hope that you will become a frequent visitor to our website so that you may remain apprized of the most current information about issues of importance to the nonalcoholic beverage industry.