Clear on Calories
America’s non-alcoholic beverage industry is coming together to make the calorie content of their products even more clear and consumer-friendly.  We now put nutritional information on the front of our packages, vending machines, and fountain machines.

We have also voluntarily committed to contribute to First Lady Michelle Obama’s efforts to make America’s families healthy by making informed choices about a balanced lifestyle by clearly displaying the calorie count of our products on labels and vending and fountain machines.

The beverage industry has also collectively worked to continue reducing beverage calories through exciting innovations, smaller portions, and greater promotion of our low-calorie and calorie-free products.

For more info, visit: American Beverage Association

School Beverage Guidelines
Working with political, nutritional, and education leaders from across the nation, the beverage industry has developed the national School Beverage Guidelines.  These guidelines have resulted in a vast change of the landscape for beverages in America’s schools.  Full-calorie products have been replaced with a variety of lower-calorie, nutritious, and smaller-portion products for our students.

The beverage industry is proud to have cut the total amount of calories shipped to schools by 88% over the last several years.

We have also removed our full-calorie products from the majority of America’s schools, resulting in a 95% reduction in full-calorie soft drink shipments to schools.

For more info on the health and nutrition issues concerning the non-alcoholic beverage industry, please visit: American Beverage Association

Water
Water is a key ingredient in all of our products. The beverage industry understand that it not only in our best interest, but in the interest of all Americans, to protect our nation’s resources for today’s generation and for those of the future alike.

Our manufacturing facilities account for only 3/100ths of 1 percent of all public water usage.  Even so, both the Coca-Cola Company and PepsiCo International have participated in several studies and efforts concerning water conservation and reclamation. 

To read more about these conservation efforts, please visit: American Beverage Assocation's Water Issues

Recycling
While we work hard to produce beverages that consumers enjoy, we also care about the environment and what happens to those beverage containers over the long run.

To help improve the environment, we produce packaging that is 100 percent recyclable. We also have reduced the amount of packaging used to deliver beverages and encourage consumers to become active recyclers, but we recognize that there is still more work to be done.

Recycling is a key component of our environmental mission and an important part of our business and our lives.

To learn more about the beverage industry’s environmental stewardship, please visit: American Beverage Association's Recycling Issues

To learn about other environmental issues surrounding the beverage industry, please visit: American Beverage Association

Colorado companies that belong to the American Beverage Association produce and sell some of the most popular non-alcoholic beverages in the world.

Please download this PDF to learn more about the economic contribution of the beverage industry to Colorado.